Ruffles and watercolour prints mark the Gauri and Nainika x Koovs line
Online store, Koovs is known for its collaborations with some of the biggest names in the world of design, such as Manish Arora, Giles Deacon and British illustrator, Hattie Stewart. So it comes as no surprise that this Q around, the e-commerce site has roped in designer duo, Gauri and Nainika Karan, who have dressed the likes of Kerry Washington, Carrie Underwood, Pamela Anderson, Lisa Haydon, Priyanka Chopra and Deepika Padukone. “For a designer it’s always exciting to do collaborations, because you’re reaching a different audience. So when Koovs approached us, we were quite happy to get on board, and were also aware of how successful their previous collaborations were,” begins Nainika.
In keeping with their signature look, the qdZ` employs solid colours ranging from burgundy and crimson to Persian blue, coral and jet black. To give customers the real Gauri & Nainika experience, the designers have refrained from sticking to a theme. “It’s a nice mix of different looks that are timeless and classic — pieces that best represent the brand. There are lots of young women who aspire to wear what we make but can’t afford us, so we decided to create designs reminiscent of some of our previous collections, rather than sticking to one particular look,” she explains.
And if their ultra feminine ruffles, flounces and fabric flower embellishments weren’t enough, they’ve even brought American artist, Travis Black on board to create exclusive prints for Koovs. Having collaborated with Black for their Masai Mara collection last year, the duo has since worked with him on numerous projects. “Both Gauri and I love watercolour paintings of birds and flowers. When we stumbled upon his work, we commissioned him to do the prints for our Masai Mara line. For this line, he’s done a lot of botanical and floral motifs,” Nainika shares.
The collection is high on drama and includes breezy maxi, sheath, A-line and princess dresses apart from sheer gowns, perfect for the red carpet. “We wanted to include dramatic cocktail dresses and occasion wear. So if you look at the designs, they are not at all casual. They’re all dressy and glamorous,” says the designer, signing off.
The duo is currently working on the label’s pre-fall capsule collection, but details are still under wraps.
The collection launches today. `2,500 upwards. Details: koovs.com
— Rashmi Rajagopal Lobo