Doe, the female deer, is a symbol of generoisty and grace. Two things Raajitha Jupally, a certified diamond grader and jewellery designer, associates women with. So when she opened the doors to her new store – Doe and Deer at My Home Hub, Madhapur, she decided that this would be her brand name. As unique as its name, the store is also a platform for women who aspire to be stylists or designers.
Having worked with a number of firms abroad as a HR associate (she says that it helped her understand people’s expectations), Raajitha aims to make her label accessible to women who can buy or sell her the products. The 4,500 sq. ft showroom is home to rings, neckpieces, bracelets, pendants and earrings. Currently, she designs it herself. But she says that her products have the edge because of the materials used. Mostly silver, it is imported from Hong Kong, Korea and Thailand.
The store has a vast variety for the ears. Ear climber danglers, deep sea wave ear jacket, emerald crown cap chandeliers, pear pave ear jackets, sultan ruby cluster and danglers, deceptive three sapphire hoops, maharani chandlier and pearl jhumkis are a few. Maharani chandlier, the handcrafted sterling silver gold plated piece set in pearls, semiprecious emeralds and rubies, is the star.
The bracelet variety is impressive too. The five-tier flexi multitone bracelet is the customers favourite. Plated with gold, the bracelet round brilliant cut cubic zirconia’s (CZ’s) are perfectly tapered with detailing on the clip which gives it an elegant look. Apart from this the five-tier emerald bracelet is also something that anyone would love to gift themselves. The five layers of emerald baubles connected by border set brilliant CZs make this bracelet a must buy.
The store also houses rings which are unique because of the design. Royal floral ruby cluster, grape vine statement, round brilliant border solitaire set, pink and green pear three finger ring and floral baguette are a few highlights. However, royal floral ruby cluster is what that got our attention. Framed in a circle of pear shaped simulated the ruby pink stones sits a pretty pink flower on the Rhodium plated silver ring.
The Ruby Rain pendant and solitaire necklace is also something that demands attention. Set in sparkling pave Czs and semi-precious beads is a flower in 3D with a pearl that adorns the centre. Raining from the centre of this flower are bright ruby beads that gives it a royale look. The Solitaire neckpiece is also something that any woman would love to treat herself to. The tapered necklace starts with a centre stone that is 2 carats in size.
Price: Rs 4,500 upwards. Details: 66398666
— Nishad Neelambaran