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    Celebrated Hollywood makeup artist on what’s in store at the forth-coming LFW

    Having worked with everyone from Kim Kardashian to Lady Gaga to Britney Spears and Cindy Crawford, it’s no wonder that Donald Simrock is one of the most sought after celebrity makeup artists in Hollywood. Responsible for the over-the-top looks of Lady Gaga’s music video for Just Dance, and Nicki Minaj in Starships, he is known for pushing the envelope when it comes to beauty. Come August 24, the talented artist will be seen wielding his brushes behind the scenes at the Lakme Fashion Week Winter / Festive, at the St Regis in Mumbai. Also the creative director of VVV Magazine, he lets us in on what to expect at the fashion week, make-up trends, inspirations and influences.

    Key looks at LFW Winter / Festive.
    Keeping in mind Lakme’s vision of ‘Illuminate’, we may incorporate a fresh approach to some trends such as, Hollywood siren Chic, modern Gothic and pop art.

    International trends to follow.
    Apart from the three I’ve already mentioned, there’s also a shift towards copper, the smudge effect and an increased use of rich liners.

    Products you would recommend for the Indian climate.
    For the skin, I suggest Lakme Absolute’s new Luminous Foundation. It is formulated specifically for a humid climate. For the lips, I am a fan of Lakme’s Lip Pout in matte. They are long lasting, easy to apply, and come in the most beautiful, vibrant, wearable tones.

    Bust a myth.
    People think contouring is day friendly. Makeup should be an enhancement tool for the features that you have been given and not act as a mask to “create” a new face. Most products are too harsh for day as well.

    Your biggest inspirations and influences.
    My mentor, Pat Mcgrath, was my influencer. She basically groomed me for the business herself. I draw inspiration from all sorts of places: It could be the metallic swirls in a puddle of gasoline. It could be a bunch of colourful balloons attached to the back of a peddler’s bike. It could be an art catalogue, or a vintage film.

    Other projects in the pipeline.
    I have recently had the pleasure of working with Shraddha Kapoor. I loved having the opportunity to spend time with someone who is really so kind and down to earth! She holds court with her presence, and is a true “triple threat” in her field. I hope all of my future Bollywood experiences are the same.

    Finding the balance between contemporary and traditional.
    I truly feel the biggest difference between a contemporary and traditional Indian look is the amount of respect and attention that is given to the culture and the history which I find truly honourable. The field of makeup artistry continues to become more and more saturated.
    You have to be in a constant state of reinvention to keep fresh. That makes it very challenging.

    — Rashmi Rajagopal Lobo

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