With Norukku Theeni, a new site that delivers across India, you get to order regional specials like palkova from Srivilliputhur
A little over a year ago, we introduced you to Native Special, a venture by Robert Sandy from Thoothukudy, that got us the best halwas, palkovas and more, sourced from the interiors of Tamil Nadu. Now, Norukku Theeni, a new venture by Pondicherry native Manivannan Ganesan, is putting a whole new set of vendors from places like Kodaikanal and Sathur, in touch with the rest of the country. But Ganesan admits that this was not his initial idea. “I was working on DonorIM, a non-profit concept that would help connect people selling second hand goods with seekers. To develop it, we needed a commercially viable project to back us and that’s when I thought of Norukku Theeni,” he says.
After seeking out the vendors, testing their products, and 11 months of groundwork, Norukku Theeni was launched last October. On offer now are palkova from Srivilliputhur, home-made chocolates from Kodaikanal, sevu from Sathur, halwa from Tirunelveli, gujilippa (an appam-like sweet made with jaggery) from Thenkasi and banana chips and upperi from Nagercoil. But what about the macaroons that started it all for Native Special? “We were trying to get macaroons from Tuticorin. But they are very fragile and after trying 18 different packagings, we were still not able to get them delivered properly,” he says, adding that they are still trying to work out a solution.
Ganesan, 30, who completed his BA in English literature from Madras Christian College, points out that their products are not stored anywhere but delivered within one or two days in the South and three days for the rest of India, after being shipped directly from the city of origin.
Prices are between Rs330 and Rs580 a kilo, with a minimum order of half kilo for chocolates and one kilo for other products. Details: norukkutheeni.com
— Ryan Peppin