With Italian designs & Indian leather, Kethini will get you to detour from the usual brands
GIVEN that the city has brands like Kenneth Cole, Aldo, Zara and Steve Madden offering high-street style for the feet, is there really room for more? Well, a new name in the market, Kethini, might just see you championing the ‘made in India’ cause, with its stilettoes, flats and brogues in bold colours. At the store on TTK Road, the Italian and Indian decor accents are an indication of what’s on offer. Founder and designer Sathya Narayana shares that the brand offers Italian designs and Indian craftsmanship. Hailing from the three-decade-old Good Leather Shoes, a leather export company based in Chennai, Narayana studied at the Ars Sutoria school in Milan and worked for a footwear brand in Florence before heading back to India. Brand Kethini showcases lines by Italian footwear designers Bettini and Penazzato for women and Tonino Cannucci for men, besides Narayana’s own designs.
On the racks
Kethini’s opening collection, launched at a fashion show last week, and titled Alpha, comes in bright colours. Yellow, blue and classic brown are bound to have many takers, and some of the designs are hand-painted using an Italian technique introduced for the first time in India, according to Narayana. Making a case for flamboyant shoes with suits, the designer says each pair has a story to tell. There are suede driving shoes and leather sneakers as well, for the adventurous. Cannucci is known for the burnt-toe detail in boots and oxfords, and rich colours, and we hope to see more of this at the Kethini store. Meanwhile, women have the entire floor to themselves, with everyday options like laser-cut sandals as well as snake print pumps and shimmery party shoes in soft suede. Plus, there are matching clutches, belts and other accessories. Popular shades here are pink and blue, besides metallic gold and silver. Ankle boots will also be available soon, he adds, given the season’s demands. With plans to expand to 50 multi-brand stores in India, and frequent mini collections, this is a name we will be hearing more often.
From RS.3,000 onwards.