Singers Akriti Kakkar and Benny Dayal experimentwith BDM in their new single
Bringing Bollywood and EDM together (BDM or Bollywood Dance Music) is singer Akriti Kakkar (of Saturday, Saturday fame) and Badtameez Dil artiste Benny Dayal. Their new single, Batti Gul, is part of MTV Bollyland Exclusives—a new digital initiative that is an extension of MTV Bollyland, a performance platform promoting BDM by hosting a series of concerts across the country, with artistes like Mika, Ankit Tiwari and Kanika Kapoor, among others. The music video, which was launched yesterday, is written and composed by Kakkar and will see her and Dayal together for the first time. On the collaboration, she says, “When I was making the song, I knew it had to be a duet and the first name that sprang to mind was Benny. He brought so much more fun and craziness into the song.” BDM enthusiasts can expect six to seven tracks from different artistes, which will be released as part of the series over the next few months. These never-heard-before compositions will include original tracks and EDM versions of popular numbers.
Speaking about the BDM genre, Dayal, 32, says, “It is a home grown product,” and adds that there are influences from the rest of the world, too, like EDM, techno and dubstep. But what sets the genre apart, is “our language and vocals, and our way of understanding Western culture and implementing a Hindi melody.”
Growing up watching Baba Sehgal’s Thanda Thanda Paani and Bally Sagoo’s Chandni Raatein, in addition to Daler Mehndi and Sonu Nigam hits, all part of the “indie pop fever,” Delhi girl Kakkar was inspired to shift base to Mumbai to become a pop star, “but by the time I got here, the scene had changed and Bollywood was the only genre that was popular,” she says. Now, the 30-year-old feels “Indian audiences are becoming receptive to non-film music all over again”. A testimony to this is the popularity of Nucleya and Dayal’s hit, Tamil Fever, which was released as an independent song. “You go to a wedding or a club, people won’t know Tamil yet they will be dancing to it. It’s the power of a good song,” Kakkar concludes.Batti Gul is available for viewing on the
MTV Bollyland website.
— Simar Bhasin