The Seventh edition of The GO: MADras festival saw the citya��s party animals heading out to Radisson Blu Temple Bay, for the two-day festival on the coast. As always it was quite a diverse mix, not just with the line up but with the audience as well. Yet, teenyboppers and hard-core party goers were seen cohabiting the party space peacefully, all weekend long. Chennai boys Eric, Sam Shroff, Tuhin Mehta and Shiv Moon, had their respective fan followings, with some even turning up in custom T-shirts, proclaiming their allegiance.
Meanwhile in the city Volvo and Artemis cars launched the Volvo XC 90, to a select group, with Tom Von Bonsdorff, managing director of Volvo Auto India, doing the honours. Nrithya Shetty played host, and it turns out several guests had pre-booked the car before they had even seen it. The talking was kept to a minimal, allowing everyone to have their fill of the car. Entertaining the crowd was renowned percussionist Jonqui, who gave us a special taste of fusion, synchronising Indian instruments and electronic beats.
This Friday evening saw the inauguration of Art of the Matter at Saveraa��s Brew Room. The art show by NGO Tribal Hearts saw a gathering of 200 people who started turning up half an hour before the event began. The young crowd that turned up were happy to be able to interact with the artistes who varied from a girl in class seven to her grandmother.
Another launch over the weekend was Slam fitnessa�� second studio, with an impressive guest list, all of whom, ita��s easy to see, are dedicated to fitness. Actor Riyaz Khan, Mr World Body Building Champion Rajendran Mani, M Ravi, inspector general of police and Dr J Jayanth Murali, officially launched the new spot, aiming at being the neighbourhood concept gym with a twist. Inspiration was begging to be found everywhere with both guests and trainers showing off perfectly chiseled bodies. While their (ever-so-daunting) tagline reads that theya��re ready to turn you into a superhuman, fitness consultant Ajit Sigamani shares that specialised programs help in taking aesthetics and physical transformation to the next level.