Sign up for all-natural rituals from Skin Yoga
We’ve all seen the ‘no artificial colours’ and ‘no preservatives’ label on organic products, but sisters Radhika, Jagriti and Deepika Choudhary — the names behind skincare brand SkinYoga — go a step further with a ‘no essential oils’ policy. Claiming that the oils contain preservatives, SkinYoga takes a leaf from Ayurveda and uses only raw ingredients. “Everything is hand-picked and analysed to the most minute detail to ensure the highest quality,” insists Jagriti.
The two-year-old brand—with offices in Ahmedabad, Kolkata, Boston and London—is developed along with two pharmacologists from Massachusetts with more than 12 years of experience in the cosmetics industry. And the products, manufactured in small batches (with just a year’s shelf-life) use the best ingredients from around the world such as saffron, sourced from Kashmir for their face mask and coffee sourced from Colombia for their body scrub. “We grew up drinking palm nectar and eating vegetables from our backyard. In fact, as a child, Radhika even made friends with plants and named them,” jokes Jagriti, adding that this chemical-free life is reflected in their products. The brand also embraces the concept of ‘yoga’ by involving the user: to mix his/her own pastes before applying them.
“For us, yoga is more than just meditation and exercise; it’s also about self-awareness and knowing how to use the ingredients to
improve our minds, bodies and souls,” she says. Next up, expect a skincare range with argan oil, apart from