Online store Oya offers exclusive sports-themed jewellery for women
Sandhya Balasubramanium was a senior sales executive at Cisco and Airtel for 13 years before she realised her true calling — jewellery. For the last six months, the Bengaluru-based designer has been creating and marketing her unique brand of sports jewellery, Oya. Inspired by an active lifestyle, she says that her collection, which comprises pendants, charms and anklets, are often bought by customers looking to keep themselves motivated to stay fit. “I have been told on many occasions that my jewellery reminds the wearer to keep working towards their fitness goal,” says the 40-year-old entrepreneur, who had set up a pop-up store at the recently concluded Chennai Marathon.
Fit the bill
In her line of jewellery for runners, expect sterling silver finely sculpted into shoes, which is often teamed up with a pair of wings, and can be hung as a cluster on a fabric chain or worn as lucky charms. Other options include the likes of a lotus, an Om, an Olympic reed, a horse shoe and many more, each symbolic of a healthy lifestyle. “Of late, yoga has become a popular fitness practice for many women. The lotus and Om pendants are design inspirations from such women,” says Sandhya, the co-founder of the brand.
Stack ’em on
Each piece is designed to complement the next, so the wearer can build upon each design. “Customers keep adding to their collection. Most of them start out with shoes and wings, to which they add a running lady and then maybe a couple of distance charms that signify the length of either a full or half marathon.” While combinations of the runner’s pendant and yoga charm are the fastest moving, the discus-shaped pendant engraved with the words – love, run, live – also finds many takers.
Currently focusing on yoga-themed jewellery, the brand has plans to include water sports-themed designs next. “Our range is limited to an ankle chain with an anchor for this section of our clientele. There is still much to be explored,” reveals Sandhya, who is also a deep sea diver. While setting up a store-front is not a top priority, the entrepreneur tells us that customers can expect to see Oya pop-up stores at sports events, like marathons, across the country. New arrivals in their collection include an infinity anklet and a compass pendant, all made from 92.5 sterling silver.
Rs 500 onwards.
— Rebecca Vargese