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    Sattvik Mishra on Scoopwhoop’s rise on the web ladder

    EVER since their inception in 2013, Scoopwhoop has emerged as a leading content creation platform online. The web giants found themselves dabbling in the video content territory in 2015, coming up with a successful web series — Baked. “The team approached us initially only for publicity. We were blown away by the humour and the relatability of the material before us, so we decided to come on board as co-producers,” says Sattvik Mishra, co-founder and CEO of Scoopwhoop. Having entered the web seriesanchor
    market when it was still virgin territory, the Delhi-based entrepreneur adds that the game now has different rules. “Audiences can be quite unforgiving. You cannot get away with low production values unless you have pathbreaking content,” he adds, concurring with Rasika Dugal, who spoke to us last week about the same problem plaguing the internet.
    Onus on audience
    From studying classical acting in London to playing a small town boy from Allahabad, Baked has been quite an experience for Pranay Manchanda. “I have spent a lot of time on stage, but this much time on screen was a first for me. The camera was my enemy initially, but that got better with time,” adds the actor, who plays Haris in the series, which recently released its second season. Adding to Sattvik’s take on what sets the web apart, he says, “The liberty that it brings matters. The good thing about digital
    platforms is that the audiences have the right to choose whether they want to watch something or not.” Scoopwhoop is looking at close to five new shows come 2017, with a special focus on moulding non-fiction content for the web.
    Watch all episodes of Baked 2 on YouTube.

    —Lavanya Lakshminarayanan

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