Rubato, the Delhi-based watch label, is all about using Indian aesthetics on timepieces
Baroque embroidery, silks and phulkari work with striking embellishments create watches that are unusual. Conceptualised by two women in their 20s—Ashima Chhabra and Mehak Kalra—the timepieces from Rubato (Italian for ‘stolen time’) promise quirky designs and interesting trappings. Chhabra and Kalra met at NIFT Delhi in 2012, while doing a diploma in luxury product design, and teamed up. Why watches? “The market was overflowing with garments and accessories. None specialised in designer watches,” says Chhabra, who works with meenakari beads, swarovski elements and even ghungroos. The metallic tassles are made of brass and aluminium that is given an electro-plated finish.
State your purpose
Popular with celebrities, these watches were sported by Chitrangada Singh and Esha Gupta recently. The label, which was launched this January, is available at MaalGaadi, a multi-designer store in the city. Operating out of a studio in New Delhi, Chhabra and Kalra plan to launch an online retail option soon. They also do plain leather watches for daily wear and custom-made pieces for brides—according to the colour and work on the lehenga—like the haathphool watch.
Say it with flowers
The duo plans to release collections every season—20 pieces each—in a bid for exclusivity. They plan to make it available in more multi-designer stores. Inspired by nature, Chhabra says, “You will see a lot of floral and paisley patterns in the current collection.” She adds that the timepieces sourced for Rubato have Japanese movement and come with a one-year warranty. “Rubato is designed for independent women who like all things Indian,” she concludes.
Available at MaalGaadi, Besant Nagar. Rs. 18,000 onwards. Details: 9940665588