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    This session on user experiences has all you need to know

    Ladies that UX is hosting a talk titled Design for Big and Small. The session will talk about the importance of design culture in large-, as well as small-scale companies. Design culture is a term used to describe the manifestation of designersa�� works and its consumption. The topics will range from the importance of design, to creating a whole experience.
    One of the speakers at the event is Sudhindra Venkateshamurthy, who is the chief design officer at IBM Interactive Experience. His talk will focus on the role of a designer, in-depth exploration of the definition of design culture and tips on how to create the right environment.
    a�?Design needs just the right environment to be really effective. It needs the right set of people exhibiting the right behaviour in a fearless setting. In effect, a design environment needs to be a�?designeda�? and, when done well, it has the power to not just attract new business and talent, but change the course of an organisation,a�? explains Venkateshamurthy.
    The other speaker is Aditi Kulkarni, an interaction designer who creates user experiences. She works at the startup, Postman, a streamlining app for developers. Kulkarnia��s talk will be about product design for rapid growth in the startup environment. a�?I will bring in personal experiences like product design strategies that helped with Postmana��s growth and what ita��s like to be a designer at a quickly growing startup today,a�? she says.
    Ladies that UX promotes the participation of women in the user experience industry. a�?It is not that there is a lack of women, but we need to be taking up more leadership roles and thata��s what we encourage,a�? says Veena Sonwalkar, the head of the Bengaluru chapter of Ladies that UX.
    Entry free. Tomorrow, 3 pm. At Social Offline, Church Street. Details: facebook.com/groups/ladiesthatuxblr
    a�� Anagha M


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