True connoisseurs of fashion invest in classics rather than the fleeting pleasures of changing trends. If you belong to the former category, Cord is for you. Born out of Delhi-based couple Pranav Guglani and Neha Singh’s shared love for classic designs and Indian craftsmanship, the vintage accessory brand is launching its winter collection this month and features wool and saddleback leather.
Exploring tones of black, grey, tan and brown, the collection includes a set of duffel bags and overnighters in addition to Cord staples such as handbags, totes, backpacks, clutches and cases. Guided by the philosophy of minimalism, the designer duo’s line-up has clean silhouettes along with the occasional use of plaid checks. “We thought it would be good to experiment with wool and leather as the combination hasn’t been explored by Indian manufacturers much. Another unique element of the collection is the shape of the products ranging from hemicycles (half-moon shaped) to rollups,” says 25-year-old Singh. With all the materials locally sourced from cities like Kanpur, Jaipur and Chennai, the brand is particular about the use of vegetable tanned leather and eco-friendly materials.
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Focussed on functional and innovative designs, Cord was launched in February last year. Having done their masters in fashion designing from Pearl Academy (Delhi), a mutual interest in minimalism and vintage fashion is what brought the entrepreneurs together. “Every product from Cord is hand-stitched with attention to detail. The use of raw materials, like saddleback leather, requires us to follow traditional and highly-sophisticated methods of cuts and designs instead of opting for automation,” concludes Guglani. Cord is also planning to launch an online store in February.
Rs 2,200 onwards.