Gauri Manga Soi on Piroh and why beads make sense for both beaches and destination weddings
For former legal journalist Gauri Manga Soi, her semi-precious and costume jewellery line, Piroh, was like coming home. “I was always drawn towards the arts but never had the guts to explore it on my own,” confesses the Delhi-based designer. Soi recalls how her mother and teachers would always catchher drawing as a child.
Years later, after a chance encounter with some ‘funky beads’ and encouraged by her family, the 30-something sent her first order of necklaces to exhibitions in Delhi and Lucknow. “In the beginning I would go in search of beads and strings to all the remote markets in and around Delhi,” Soi says of her six-month-old venture which has gained a loyal fan-base in this brief time. Gauri’s passion for aesthetics and sense of colour has ensured that all of her creations are a sell out. The strings aficionado (Piroh means ‘to string together’) believes that she has learnt a lot from her customers.
Say it with beads
“My clients range from the ages of 22 to 65 years. I realised that the older they get, the more pressure there is for you to leave an impression on them. ” About the inception of her venture, Soi says, “I concentrated on making jewellery for beachwear and dresses. Lately, I have started designing artificial Kundan and Polki jewellery for destination weddings.” She says her summer ‘Neon Burst’ collection was a hit. “I love working with beads (semi-precious gems like rose quartz, amethyst and tourmaline) but I also experiment with new materials such as pebbles.” Soi hopes to start an exclusive website soon.
Earrings Rs 1,500 onwards; bangles Rs 250 onwards. Details: 09818 084393 and www.facebook.com/pages/Piroh-strings-of-magic-by-Gauri
– Shibi Kumaramangalam