Stay ahead of the game, says M&S design head Alan Cook
HAILED as the game changer of Marks & Spencer’s menswear, design head Alan Cook is inspired by travel and music. It’s no wonder then that some of those influences have shaped the men’s line since he took over in 2014. Having worked with names like Lou Dalton and Fila, Cook has his finger on the pulse of high fashion menswear. He lets us in on the biggest summer trends.
Keep it smart-casual
Increasingly, bomber jackets, trainers and polos are worn as both casual and formal items. We added new sports-inspired styles to the David Gandy for Autograph loungewear collection in January. A softer construction on suiting is seen across formal wear, resulting in a relaxed look for the formal silhouette.
Cuts and motifs
The sports inspired trend is key for the summer season. Think clothing with detailing such as reflective strips, zip pockets, flat seams, anti-bacterial innovations and stretch fabrics.
In formalwear, open collar shirts, t-shirts and roll-neck jumpers take the place of the traditional shirt and tie. Colour and texture have become more prominent for Spring Summer. I think this will continue into autumn.
Grey is the most important colour of the season — and, more specifically, grey worn with other shades of grey. If you mix up your tones the right way you can create a perfect on trend look.
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