Pastels and neons call the shotsat Montage this season
Beat the summer heat with signature gowns featuring asymmetrical hemlines and embroidered waistcoats, designed by Ritika Jain, 27, and her team at Montage. Located next to Taj Coromandel, this multi-designer store has been especially popular of late for its new designers. Having completed her studies in the UK, at the London College of Fashion, Jain experiments with light, summer-friendly fabrics and Western cuts on Indian outfits. She finds ample talent in her team of eight NIFT and LCF graduates, the youngest designer being 18. Many accessories on display have been designed and produced by college students.
At the store now, browse through Indo-Western tunics, salwar suits, floor-length gowns with an ethnic finish and party outfits. Jain personally favours the floor length gowns in chiffon and cotton, with embellishments and asymmetrical hemlines. The neon georgette and mono combinations used on their gowns, anarkalis and tunics make them a must-have for the months ahead. She also has some bold prints and designs in silk, jute and cotton silks teamed with embroidered sleeves and bustier.
Another advantage is Jain’s willingness to customise outfits. She can also be sought out to style you for an occasion.While the day tunics start at Rs. 1,500, the evening gowns go all the way up to Rs. 38,000. Also well-received are the embroidered waistcoats and jackets that can be paired with a simple sheer gown.
Montage, Nungambakkam. Priced from Rs. 1,500 onwards. Details: 9884762192
— Preethi Ann Thomas