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    A new celebrity app helpsA�fans keep up with our stars

    Zenga Media, the service providers for mobile and web streaming, is now venturing into the mobile app market. As part of their a�?Bring Home Your Favourite Stara�� initiative, Zenga entered the market in 2013 with the official Sachin Tendulkar appa��launched to coincide with the cricketera��s retirement. Now they are rolling out their Bollywood segment, with a Sunny Leone app being launched earlier in the month.

    Bridging the gap
    a�?People are more engaged with hand-held devices now. But they have to go to so many different networking platforms to keep track of their favourite stars. With our app, we bring them all together,a�? says Abhishek Joshi, CEO, ZengaTV. The new appa��the first of a series on Bollywood stars and celebrity chefsa��gives you access to exclusive images and videos (many shot exclusively for Zenga), access to all their social networking activity, various contests and a chance to meet the star.

    Up close and personal
    a�?We have a a�?Wake up with Sunnya�� feature, which allows you to set videos as your alarm. The contests are special, too, because the points earned with each one will take you closer to Sunny, culminating in one-on-one meetings, access to photo shoots, autographed merchandise and the like,a�? adds Joshi. Leone is quite thrilled with the response so far. a�?I am very excited to have an official app. This is a time of new technologies and new ways of connecting to fans, and I always want to be on the cutting edge of that,a�? says Leone.
    The app is available for free download for all platforms, except BlackBerry. Details: zengatv.com.

    a��Surya Praphulla Kumar

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