IF you subscribe to socially responsible and eco-friendly concepts, then the first pop-up event by Bengaluru-based multi-brand luxury retailer, Indelust at Olive Bistro will appeal to you. The priestesses of high-fashion can take their pick this Saturday from a host of established and independent designers who follow a ‘code of ethics’ stipulated by the brand in association with a New York-based organisation called the NEST. The code helps mandate ethical production means and make sure employees get fair wages.
“This year, in fashion weeks from Sydney to Milan designers focussed on sustainable fashion, using ethical practices,” says Sana Rezwan Sait, founder and creative director at Indelust. If the world is catching up, can Hyderabadis be far behind? “Since we have many patrons from here who have visited our store, bought from us online, coming here was an obvious choice,” says Divya Ramesan, digital and communications manager.
Fashion ace Rahul Mishra’s collection will be a one of the top things to check out at the pop-up. A regular at the Paris Fashion Week, the winner of International Woolmark Prize.His outfits adorn the wardrobes of the likes of Kareena Kapoor Khan. His collection comprises hand-embroidered pieces from his last two season’s of work. There will be jackets, dresses and light summer jackets. His outfits will use his signature lotus motifs and designs inspired by the constellations and village landscape. Mishra uses merino wool from Australian farms and they are ethically sourced. There will be a collection of ethnic wear by Pankaj and Nidhi and the colours, cuts, styles have been customised for the brand. One can also shop for high-end children’s wear from Neon and Liz Jacob, brands which use organic cotton that is pre-washed and vegetable dyes.The latter, for instance has hand-painted pieces. “Apart from that the collection will comprise the works of Payal Singhal, and Kavita Bhatia and many more. It also features shoes from Sanchita Ajjampur who blends global styles with indigenous techniques,” informs Sana.
Shop and sip
Shaaz Mehmood, Partner for Olive Bistro, Hyderabad says “The Mediterranean look of the place made it an ideal venue. The perfect time to visit the pop-up would be around 4 pm, you can shop, enjoy the view of sunset, sip on your sangria and shop. That’s what we imagine people doing.”
Price: `7,000 to
— Paulami Sen