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Moving beyond massage oils and gels, Ohmysecrets introduces digital intimacy

In a country where sexuality is still treated with caution, an entrepreneur is trying to help us take baby steps into the sensual world of pleasure products for adults. Ohmysecrets.com is a nine-month-old website that has brought world-renowned productsa��from edible lingerie to organic lubricantsa��to our fingertips. a�?On my travels I realised what an immense market there was for this abroad. But here the market is grey, with entrants selling knock offs and packaging things so vulgarly that people arena��t comfortable buying them. Thata��s where we differentiate ourselves,a�? says founder Vinodh Reddy, stressing on the tasteful site design and packaging that ensures customer privacy.

DSC01710Love and music
While they dona��t sell sex toys, they are planning to introduce innovative products like sex furniture and digital intimacy. a�?We are especially excited about the Bluetooth-enabled massagers that can be operated with a smartphone app. Useful for even partners who are physically apart,a�? he says, adding that the love app will be available for iOS and Android users by the first week of July. Ohmy-secrets is also introducing a music-driven massager, a wearable product that allows users to feel the vibration patterns of their music.

Since India is still a conservative market, Reddy says hea��s concentrating on getting through to people via social media. a�?We are also looking at teaming up with TV shows, for visibility, and partnering with travel sites (offering free samples with honeymoon packages, etc) so people can understand our products,a�? he says, adding that while most of his customers are well-travelled people, word of mouth and branding is also bringing in a more middle-class clientele.

From Rs. 1,000 onwards. Details: ohmysecrets.com

a�� Surya Praphulla Kumar


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