pay-per-chapter format makes an Indian debut on Daily Hunt
Keeping in mind the growing number of smartphone users in the country who read e-books on devices like the Kindle, Westland Books have made Amish Tripathi’s bestselling Shiva Trilogy available on Daily Hunt (the news app that also stocks e-books and magazines). The books are available in a unique pay-per-chapter format (a concept popular in China) where readers will have to pay a sum of `15 for every chapter that they intend to read one by one. And, if hooked, they can purchase the entire e-book through the app too.
“It is similar to purchasing songs on iTunes, where you pay for each song in an album, and you end up buying the album itself,” explains Gautam Padmanabhan, CEO of Westland, who adds that the chapters will be available in nine different languages, like Tamil, Hindi, Bengali and Malayalam. “Very soon, it will be expanded to 16 languages,”
he adds. Tripathi, who has started writing the sequel to Scion of Ishvaku, says, “This concept is targeted at those who do not have the habit of buying books from stores. Going digital with this concept will increase the reach for not just my books, but others’ too, as people who wouldn’t usually buy books can give them a try, chapter by chapter, instead.”
Padmanabhan goes on to reveal that Westland will soon incorporate this concept for their other books too, from authors like Preeti Shenoy, Rashmi Bansal and Ashwin Sanghi. For now, Amish’s chapters can be bought by users of Airtel, Vodafone, Idea, Aircel and Reliance, who need not pay using cards. Prepaid customers will see the amount deducted from their balance, while postpaid customers will have it added to their monthly bill.