What began as a fashion pop-up earlier this year has now turned into a wave in the city. The Label Bazaar, which floored the fashionistas in February returns with the Season 2 featuring top listers such as Shilpa Reddy, Sneha Mehta, Anushree Reddy, Suhail Gulati, Bhakti Reddy, Diva’ni, Eshaa Amin and Raajitha Jupally and their innovative designs.
Young entrepreneur and stylist, Anam Mirza, sister of ace tennis player Sania Mirza, talks about her big event, “From bags, to shoes to clothes; from ethnic wear to casual wear to contemporary fashion; from fashion week labels to blooming new labels, from women‘s couture to men‘s. There‘s something for everyone at the Label Bazaar.”
A few designers share about the highlights of their designs they will showcase at the second season of this fashion event.
From the house of India’s most renowned film production house, Yash Raj, Diva’ni brings the collection which is a combination of sensibilities of Indian cinema with the rich heritage of craftsmanship. One will see prêt looks which are out of the box. Fun, flamboyant, playing around with pastels and daring silhouettes from the brand. Diva‘ni products are known for being 95% handcrafted and its niche lies in zardozi karigari with dapka, naqshi, kachha resham elements, Banarasi weaves made in gold, silver and platinum, along with hand painted art on classic chiffons and georgettes.
What started as a small revamp of capes, a brain child of Sneha Mehta, Kukoon is now a pioneer in the fashion industry. Deepika Padukone, Priyanka Chopra and Jacqueline Fernandez are among the few who have adorned their capes. “Our capes are made with cashmere wool, pashmina silk, velvet and raw silk. The detailing on the capes are handcrafted and we use elements of metals and leather with 3D finishing,” says Sneha Mehta.
Showcasing their bridal and casual wear collection would be Nishka Agarwal’s September shoes. A brand that houses customised and handmade shoes, their collection will include heels as well as flats. “We have comfort wedges and platform heels, which enable every bride to be comfortable in her attire. We make our footwear particularly for ethnic outfits, which are usually not readily available in the market,” says Nishka.
In a world where cultures are melting and individualism is becoming more important, Shilpa Reddy finds her metier in understated glamour. The former Mrs. India’s label is hence a blend of cultural foundation and modern interpretation where they are exhibiting silhouettes with innovative techniques and reinventing cultural embellishments and embroideries in sophisticated cuts, clean structure, premium fabrics, impeccable fit in couture – pret line. “To see what I have got, you need to visit the exhibition,” she quips.
Doe & Deer
Raajitha Jupally, a certified diamond grader and jewellery designer who recently opened the doors of Doe & Deer in the city, would be showcasing a wide range of bracelets, rings, earrings and many more jewellery. Primarily made of silver, these accessories sport an international look. Maharani chandeliers royal floral ruby cluster, five-tyre flexi multitone bracelet are a few products that would be showcased at the event. The brand also has accessories made with emerald, ruby and other crystals to give the ornament an elegant finish and look.
Presenting her Summer 2016 collection, Eshaa Amin promises to offer ‘quirky, bright colour and wearable separates made of silk.’ Besides this, the brand would also showcase Indo-western silhouettes. Eshaa Amin would be bringing to Hyderabad her ethnic collection. It would be the first time the brand would showcase their Indian wear. “This collection is specially made for the festive period that would begin soon in our country,” says Eshaa.
— Nishad Neelambaran