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    Singer Mali on the importance of entrepreneurship in music, and her gig this Saturday

    Chennaia��s Maalavika Manoj aka Mali is a singer, songwriter and composer. She would also like to be referred to as a a�?music entrepreneura�? some day. Every musician, according to her, is an entrepreneur by default. She has held this view since her college days (shea��s studied business administration) and had an opportunity to voice the same as a TEDxYouth@Chennai speaker at the age of 19.
    Ahead of her band Mali and The Big Scenea��s gig at BFlat Bar on Saturday, she tells us about the co-relationship between music and entrepreneurship a�� that love for your music is great, but means to take it further should be understood equally well. a�?As a musician, you have to constantly innovate to keep your audience engaged (to stay in the game). And, if you happen to be the frontperson of your band, you need to do a lot more than just singing. You have to be good at managing people and deadlines. You know, a lot of artistes are not easy to deal with it, some are emotional, a few others have ego issues. So you need to be a music artiste, a manager and a marketer, all in one. Thata��s how entrepreneurs also keep their business going, right?a�? begins Mali.
    Shea��s 22, but she is clearly not new to the business of music. At the age of 17, she first led and managed a band, Bass-in-Bridge. It got dissolved later. After singing solo for a while, collaborating with other artistes and recording for music directors of the likes of AR Rahman, she put together her current band in February this year. This line-upa��s music is pop, with influences of rock and country.
    Just two days after her performance in the city, Mali will move to Mumbai a�� to understand the music industry better and further her career. a�?I needed to get out of my comfort zone in Chennai. This will be my last performance a a Chennai-based artiste,a�? laughs Mali.

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