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Hotels retain regular customers with memberships that seduce with privileges, freebies and discounts

A monogrammed designer shirt, a free stay at a beach resort or a part in a Bollywood shoot – hospitality giants vie with each other to make their patrons feel special with extra privileges bundled into their membership cards. With international players like GHA and Taj, the goodies hamper for the customer just gets heavier. Sumant Dhawan , 40, justifies, “The membership card comes handy when I eat out with guests. It gives more than what I spend.” Here are our top six from the best hotels in the city. 

The Park
Wine, chocolate cake and a free stay

‘PATP’ (Preferred At The Park) card offers you dining benefits at The Park, Chennai, that include discounted alcoholic and non-alcoholic beverages at the Leather Bar and Pasha and Italia at The Park POD. You can also get a 50 per cent discount on the total food bill and a 20 percent discount on the beverage bill while dining at the hotel. The membership card entitles you to a complimentary night’s stay in a deluxe room. The card comes with special gift certificates that can be used for an on-the-house chocolate cake, bottle of house wine and a dessert for every main course.
Price including tax is Rs 8,427, valid for a year. Details: 42676000

The Hilton
Buffet, high tea and special banquet offers

Hilton has The Hilton Premium Club, that gives members special offers at their restaurants Vasco’s and Ayna, their cafe Est, the rooftop Q Bar and Vintage Bank the wine and cheese bar. Members get 15 percent off on beverage when 15 people dine at the restaurant and bar. The hotel also offers 10 per cent discount on weekdays and 30 per cent on weekends for any category room for members. Two children below the age of 12 will not be charged when accompanying the guests. One complimentary stay, a high tea and buffet for two are also part of the deal.
Price including tax is Rs 8,427, valid for a year. Details: 22255555

ITC group of hotels
Monogrammed shirts and shopping

The ITC hotels offer the Club ITC card, which is collaborated with Wills Lifestyle. The programme has three membership levels — silver, gold and platinum. The customer has to earn green points to avail the benefits. If you shop at WLS for Rs 7,500 in a year or stay for a night at ITC, you become a silver card holder. The green points earned can be used for discounts on your stay at ITC hotels or for shopping at WLS. The benefits also include an upgrade to a suite (on availability) or you can get your name monogrammed on your shirt purchased from WLS. Details: 22200000

GRT Hotels
Food, drinks and spa

Hotel GRT Grand offers the Great Foodie card. The card has gift certificates entitling the member to a complimentary room for a night, including a buffet breakfast at any participating GRT hotel and resort. Also avail 20 per cent discount on alcoholic and non alcoholic beverages at the restaurants, bars and lobby lounges for 10 people. Card holders, along with their spouse can get a 15 per cent discount on any signature therapy at the GRT. Bodhi Spa on all days. Price including tax is Rs 7,865, valid for a year. Details: 28150500

Taj Hotels
Holidays shopping and spa

Taj InnerCircle is a programme for frequent guests. Card holders can earn points from spends on stay, food and beverages. These points are redeemable when you stay at the hotel, dine or get a lifestyle merchandise. You can also get them as gift certificates or use them at Jiva Spa, Taj Salon and Taj Khazana stores. Also make use of the Epicure and Epicure plus dining plans which help you earn points and get benefits like complimentary upgrade and weekends-for-half at the Taj. The points can also be exchanged for holiday packages at the Taj Hotels. Details: 66002827

high-tea

The Leela Palace
Art in Berlin, travel and a slice of Bollywood

The Leela group of hotels is part of the Global Hotel Alliance where regional hotel groups have collaborated to give customers a variety of choice. GHA has membership levels such as gold, platinum and black. The Platinum card membership requires 10 eligible nights stay per year. Unique offers from the GHA discovery local experience are private viewing of an art exhibition at Berlin and to feature in a Bollywood film shoot in Mumbai. Details: 18001031444

— Naomi Nicholas

 

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