Wonderchef launched its first exclusive brand store at Linking Road, Bandra, in Mumbai after successfully establishing it through omni-channel distribution network including TV, e-commerce, retail
stores and direct marketing. Wonderchef which positions itself as the premium kitchenware brand in India says it would soon be opening five new stores by next year across the country. The company was started by Ravi Saxena and Chef Sanjeev Kapoor in 2009 is known for its range of cook ’n’ serve casseroles, designer non-stick pans claimed to have a health-friendly five-layer coating. The cold press juicers and super tandoors have been specially designed by Chef Sanjeev Kapoor to meet the fine taste of India’s discerning consumers. The brand has a range of cookware, appliances, bakeware, kitchen tools besides boxes and bottles. The duo believes in kitchen being the ‘heart of our home’, as it inspires us everyday to create lasting memories with the food we cook for our loved ones. Hence the focus on a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’.