City-based designer, Nandhitha Ramesh, brings mythical inspiration into her debut label, Merasal.
EVEN as a child, Nandhitha Ramesh was drawn to fashion. Growing up observing her mother’s sense of style, she began designing clothes as a hobby by the time she was 15. The 32-year-old has come a long way since then, and today is all set for her debut at the India Runway Week—a three-day event organised by the Indian Federation of Fashion Development, in New Delhi —with her label, Merasal. She is the only designer picked from the city. “In college, I used to travel to Delhi to pick up fabric, develop designs and stitch dresses. And my friends loved them,” recalls Ramesh, who completed her MBA and worked in a couple of corporate houses, before pursuing her first love, designing.
She even started her own boutique, Turquoise Design Studio (in 2011), in Besant Nagar. “I want my customers to turn heads. I’ve always wanted to start a ready-to-wear line, so the name ‘Merasal’ (the colloquial Tamil word for ‘being stunned’),” says the designer who completed a summer course at the London College of Fashion last year, adding, “My collection is inspired by mythology, Goddess Andal in particular. I have done everything from scratch—from fabric printing, to developing my designs to weaving the saris.” With motifs of temple architecture, parrots and elephants, the designs are a fusion of traditional and contemporary. Expect kurtas, kurtis and saris in bright colours, on satin linen and cotton-based fabrics.
Her show at India Runway Week is on April 15. Products from Rs 10,000 onwards.
— Saloni Sinha