Home Chennai The LAL makeover

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    Bidisha Samantaraya��s popular LivingArt Lifestyles gets lampshades and clothes with hand printed motifs

    THE FOUR-year- old LivingArt Lifestyles, entrepreneur Bidisha Samantaraya��s brain child, gets a revamp a��starting with a fresh brand identity. Located on Bazar Saint Laurent street, the abbreviated LAL has a new block printing studio and offers products like lamp shades and hand-printed clothes. a�?I wanted an urban chic/Indian feel to the brand. Lal is the colour of the earth and is very Indian, thus the name. It is fresh, youthful and has a different dynamic to it,a�? says the 30-year-old. a�?We have a karigar, Nasir from Kolkata, who does block printing for us. We have close to 4,500 blocks to choose from and they come in different colours. The prints are traditional in the sense that they are graphic and a lot of importance has been given to geometrical figures and forms. These get printed by hand on cotton and silk,a�? says Samantaray who has designed easy wear shirts, jumpsuits, maxi dresses, shift tops, pants and more, with these prints.

    A new addition to their collection, the lampshades sport prints like the hounda��s tooth and tribal inspired motifs. The home decor store offers different varietiesa��from five-feet-long shades to table lamps. a�?a�?We also have lampshades attached to antiques. For now we have the annam bird and a lion. These antiques have been picked by my mother and partner who travels to places like Karaikudi and Kerala to source them,a�? she shares. Besides managing the store, Samantaray will also be busy with her new designing consultancy. Promising elegant interiors, the consultancy is open to working with cafes, restaurants, hotels and homes. a�?Those who want an example of my design can visit my husbanda��s renovated cafe, Umami,next door,a�? she suggests.
    Table lamps from Rs.1,200 onwards. Details: 0413 4209387

    Tribal corner:
    LALbranding1Samantaray has a jewellery collection too. a�?a�?I only have aluminium and brass jewellery. I do not have any precious metals and stone. I work a lot with tribal groups in Orissa and Kolkata,a�? she says. Also find jewellery by designer Divya Goswami, under her brand Bisoux Bisoux.A� a�?a�?Her collection has a lot of beads and thread work, a��a�� says Samantaray.



    a�� Mrinalini Sundar


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