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    eBay India shares why Indian craftsmen are its biggest asset

    The numbers are quite impressive. On eBay India, a cosmetic product sells every minute. So does a home decor product. A piece of apparel sells every two minutes, jewellery every four and footwear every seven minutes. In a space that is crowded and competitive, Upamanyu Bhattacharya, director – Categories, eBay India, says that going regional is what differentiates eBay from the rest. “You can find products that you can’t find anywhere else, be it offline or online,” says Bhattacharya, adding that the site is a platform for over 45,000 merchants from across India.

    Mapping artisans
    While most sites give you all the leading Indian and international brands, from Mango to Fabindia, eBay believes its strength is in sourcing craftsmen from across the nation. “It’s painstaking to source traditional products online. For example, if you need quality Rajasthani bedsheets, you have to go to Rajasthan. But our business development team is constantly scouring the country for people who sell regional specialities to bring them on board,” he says, explaining that they work from the top down—showcasing the most popular items from a region, like Kanjeevaram saris from Tamil Nadu, and then moving on to lesser-known products like Tirunelveli halwa.

    New direction
    Bhattacharya is especially proud of the new eBay feed, which lets customers personalise their home pages—based on interests, trends and brands—and curate their own shopping experiences. “The feed will provide customised content drawn from over 1.5 million live product listings on eBay India, which makes it more relevant and saves time,” he signs off.
    Details: ebay.in

    -Surya Praphulla Kumar

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