Home Columns Anantha Narayan The orchestrators

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    Radio presenting is not a solo effort. Yes, at the end of the microphone is a voice but to make a show or a station sound pleasant takes a concerted effort by all the teams involved. Many stations do not have the concept of producers. In most cases, ita��s not because theya��ve come up with a tactical approach to counter the gap but rather to cut costs. Some stations also make a conscious decision to get their sound cooked by the personality of the presenter.

    Radio producing in India is a dramatic story. Good enough to make the cut as soap on television. First, you have some producers who know absolutely nothing. Their top storeys are so empty that it will make you want to get in there and play a game of cricket.
    Then you have those producers who wanted to be presenters. They hang on to the station, despite the raw deal given to them, in the hope that someday the sun will rise from the west and the moon will smile at them. Now these are a tricky kind because they feel the world is against them and they often get into emotional disputes with the presenter. These producers are potential ambassadors of any tissue paper brand.

    Finally, you have those who respect the job given to them and want to excel in what they do. This kind of producer is an asset to any radio station. As a producer, you tick along faster than your presenter. The job is to set up a sound that is pleasing to the earsa��be it via the music or the content. Ideas and innovations constantly fed to the show by the producer only make the sound superior, thereby keeping the show healthy. Ia��m glad I have Franklin John flying on-air with me as my producer on my evening show.
    If you as a presenter are flying solo on-air, ita��s important you get yourself a competent and dynamic producer and feel the difference. See you next week.

    -Niladri (talkingradio@gmail.com)
    The writera��s views expressed here are entirely in his personal capacity.


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