With the seventh edition of the Chennai International Fashion Week starting today, some designers tell you what to expect
WHILE last year saw actors Raai Laxmi and Ganesh Venkataraman turn showstoppers, the seventh edition of the Volvo CarsA�Chennai International Fashion Week (CIFW) promises a mix of stars from the South and Bollywood walking the runway. Starting today, the three-day event will see newbies like Sangeetha M, a city designer, and Mumbai-based Nanda Yadav, sharing the spotlight with seasoned names like Manoviraj Khosla and Hari Anand. a�?For the first time, we have 50 per cent of participation from Chennai designers,a�? says Gaurav Sharma, CEO Storm Fashion, the organiser of the event. a�?Usually it is 80 per cent from across India and rest from here,a�? he explains. Adding colour and spunk to the evenings will be the live rock Bengaluru band, One Night Stand, and a special showcase of hair and makeup trendsa��organised in association with Touch Makeover Studio. Our pick of what not to miss:
Participating for the third time at CIFW, the Mumbai-based designer is presenting a fusion of handcrafted textures and contemporary designs. Focussing on the sensual and modern this season, he has tops and dresses in shades of pink, beige and black. a�?From fine yarns spun to perfection, to luxurious fabric fashioned into dream-like garments, this collection is a step closer to royalty,a�? he insists.
Based in Chennai, the designera��s eponymous label has cocktail wear and wedding dresses. A part of CIFW since its inception, Syed will present her new collection, Anastasia, a fusion of East and West, where Russian embroidery will meet Indian fabrics. With the Faberge egg as her inspiration, expect tulle and georgette lehengas, jackets and saris in pastel hues like sea foam, arctic azure, pale peach, pinks and gold.
The designer, who recently styled Nayanthara in the movie Thani Oruvan, plans to showcase western wear. a�?The collection will include jackets, shorts, dresses and gowns,a�?A�says Rao. Expect drapes and textures in black, with georgette and organza combined with leather. Commenting on the fashion weeks in the city, Rao says, a�?Fashion weeks here are definitely evolving. There are too many, to be honest, and I think all of them should be brought together as one.a�?
The NewA�York-based designer plans to highlight issues such as female infanticide at the grand finale. Showcasing a fusion of East and West, Jon says she hasA� tried to a�?retain the richness of our tradition and culture.a�? While her western segment will feature breezy gowns in French chiffon and Italian georgettea��highlighted with Swarovski and pearlsa��her Indian line will showcase lehengas with zardozi and saris in shades of gold, specially made for Chennai.
At Vivanta By Taj-Connemara, September 18-20, from 7.30 pm onwards. Details:A� 66000000
Mayuri J Ravi