Our pick of ad campaigns that grabbed eyeballs last week.
THE internet exploded with memes last week when Durex silently floated an advertisement of its new brinjal flavoured condom and we realised that from tearjerkers to shockvertises, fake ads are the answer to grabbing a millenial’s attention. The reason for the faux campaign, according to the condom moguls was to promote the brinjal as an emoji to encourage conversations about safe sex among youngsters. “Considering they are in a category that’s associated with sex, it was a nice new way to garner attention beyond the obvious,” says Kartik Iyer, CEO of Happy Creative Services, the advertising firm behind brands like Flipkart, Myntra and Ola among others. Iyer does warn that such ads could also garner consumer ire if the message conveyed was not evident.
In Montreal, Canada, people came across giant installations of dog poop complete with flies on top, at several public places. Posters with photographs of people going about their daily chores with a giant pile of dog excreta by the side were also going viral with the tagline “Ton caca de chien, ce n’est pas rien” (Your dog poop, it’s not nothing). It was soon revealed that the effort was part of a $950,000 cleanliness campaign to educate pet owners to clean up after their four legged companions.
In Ireland, a poster parodying a sample product called Multi-Immortablets with the tagline ‘You will never die’ was doing the rounds on ground and online last week. The seemingly regular ad when closely looked at turned out to be an Advertising Authority (ASAI) directive calling for honest and legal advertising.
— Lavanya Lakshminarayanan