Viacom launches four original series on its newest app and website, Voot.
TAKING a cue perhaps from the number of viral memes that have portrayed him as the epitome of tradition and culture, Alok Nath’s upcoming digital show shows him in a completely different avatar. The talk show, Sinskaari, will be aired on Voot, Viacom18’s latest foray into digital entertainment, and will feature Nath indulging in some steamy Q&A with his celebrities guests — starting with Iranian stunner Mandana Karimi (think Kya Kool Hain Hum 3). To be launched this month (dates yet to be finalised), Voot (both an app and a website) has lined up four original shows in total, of which Sinskaari is bound to raise some curious eyebrows and generate some hearty laughs.
The other highlight is the return of rapper Baba Sehgal, as a Roadies-obsessed man in a show called Soadies. Veteran actor Chander Khanna plays a man who hates China in Chinese Bhasad, who is shocked to find out that his grandson has a Chinese girlfriend. The fourth show, Bad Man, has the original bad man, Gulshan Grover, play a hero in the mockumentary.
Gaurav Gandhi, COO of Viacom18, shares that besides these originals, the company’s other shows will also be available online, along with children’s shows and cartoons from other channels. “We are stopping our YouTube channel,” he reveals, adding that Voot will be their top digital priority henceforth.
On Android and iOS.
— Karan Pillai