Anaka Narayanan has a signature style. At Brass Tacks in Chennai, she is constantly transforming traditional textile into chic modern silhouettes. Some of this philosophy lent itself to her store renovation as well. So apart from her new monsoon collection you will notice quite a few tweaks in the interiors. “We decided to use oxide for the walls (like the traditional red oxide, but white), Jaisalmer tiles for the floor, and a light furniture display system that can be shifted around every few months to change the layout of shelves and hanger rods,” Narayanan mentions the changes. But what we liked was their see-through jaali tiles outside the store with back lighting. “These are made out of oxide with motifs taken from prints and shibori motifs used in our previous collection,” she points out.
For the renovation, Narayanan has worked with architect Deepti Zachariah and the real highlight is the “visual size chart” so Narayanan can figure customers’ sizes “with the help of grooves and measurements on a mannequin.”
About her new collection Narayanan mentions that she “wanted to showcase traditional textile skills without having to modify the fabrics for an urban palette.” Styles include the Mashru Blouson top, a cowl top with a sexy racer back made from handwoven mashru cotton from Gujarat. There is an interesting palette of indigo, aubergine, cherry, mauve, peacock-blue, black and ecru. “We’ve used a few block-prints inspired by Islamic architecture, shibori and tie-dye,” offers the designer, who plans to open a second store in Chennai.
Between `1,000 and `5,000. Details:shop.brasstacksmadras.com and 42081767
– Madhuwanti Saha