Offering eclectic designs to luxe features like gold gloss, Vitra, the bathroom solutions brand under Turkey-based Eczacıbası Industrial Group, opens shop with 17 collections at the 2,800 square feet store in Nungambakkam. Expect faucets, basins, shower systems, water closets, starting from Rs 9,000 up to Rs 2.3 lakhs, from the brand that has outlets in Delhi and Mumbai.
The country manager Mumbai-based Serhan Ates Yagiz explains, “People have all kinds of choices. But we have the confidence of 25 years, offering collections from reputed designers from Europe.” The France-based Christopher Pillet’s collection Memoria Black offers straight-lines and simplicity while the Istanbul series by Industrial design pioneer Ross Lovegrove from UK has nature-inspired elements like the branch-shaped spout and a pebble for a handle. Italian designer Matteo Thun’s Water Jewel series is not only scratch-resistant but the basins come with options of gold, copper and platinum gloss and faucets studded with Swarovski crystals.
Talking about water consumption Turkey-born Yagiz admits, “The demand for overhead showers (one metre to one metre) which dispenses 30-40 litres per minute still rages on in India while the west prefers products with sustainable water consumption standards.”
With plans of expanding to Bengaluru and Pondicherry next, by 2017 expect tiles to be a part of the collection.
Range starts at Rs 9,000. Details: 9849022246
— Seema Rajpal