The fashion magazinea��s editor talks about their Chennai Special and why digital is the future of publishing
THE sit-down lunch at The Flying Elephant, Park Hyatt Chennai, yesterday, saw a select group of women in the city exchanging notes on our distinct a�?tradition meets contemporarya�� style. It was Vogue Indiaa��s celebratory lunch after their well-produced Chennai Special in their November issue.
It was a couple of months in the making, and the result has been worth it, says editor and young mum, Priya Tanna. The issue has a glowing Aishwarya Rajinikanth showing readers around her favourite haunts and Divya Rolla and Meenakshi Srinivasan sharing a dialogue on how two forms of dance like Bharatnatyam and salsa thrive in the city.
Therea��s more and Tanna, 39, says she got help from city women like Sharan Apparao, Vidya Singh and Tina Malhotra in identifying Chennaia��s fashionable achievers. This a�?capsulea�� is the second after a smaller version on Kolkata last year, and Tanna insists it is the way to go.
a�?a�?The power centres are shifting, slowly and steadily, and we are looking at cities like Chennai, Bangalore and Hyderabad,a��a�� says Tanna, admitting her product has undergone a metamorphosis in two years, in the fight for readership among fashion magazines. a�?a�?We are now a multimedia brand and have re-engineered ourselves with video, social media, a website, besides the magazine. Digital is the future of publishing and as a magazine person, thata��s easy to forget.a��a�� Available in bookstores.
a�� Team Indulge