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    Aishwarya Dhanush and Meenakshi Srinivasan

    The fashion magazine’s editor talks about their Chennai Special and why digital is the future of publishing

    Priya Tanna

    Priya Tanna

    THE sit-down lunch at The Flying Elephant, Park Hyatt Chennai, yesterday, saw a select group of women in the city exchanging notes on our distinct ‘tradition meets contemporary’ style. It was Vogue India’s celebratory lunch after their well-produced Chennai Special in their November issue.

    It was a couple of months in the making, and the result has been worth it, says editor and young mum, Priya Tanna. The issue has a glowing Aishwarya Rajinikanth showing readers around her favourite haunts and Divya Rolla and Meenakshi Srinivasan sharing a dialogue on how two forms of dance like Bharatnatyam and salsa thrive in the city.

    There’s more and Tanna, 39, says she got help from city women like Sharan Apparao, Vidya Singh and Tina Malhotra in identifying Chennai’s fashionable achievers. This ‘capsule’ is the second after a smaller version on Kolkata last year, and Tanna insists it is the way to go.

    ‘‘The power centres are shifting, slowly and steadily, and we are looking at cities like Chennai, Bangalore and Hyderabad,’’ says Tanna, admitting her product has undergone a metamorphosis in two years, in the fight for readership among fashion magazines. ‘‘We are now a multimedia brand and have re-engineered ourselves with video, social media, a website, besides the magazine. Digital is the future of publishing and as a magazine person, that’s easy to forget.’’ Available in bookstores.

    — Team Indulge

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