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    Fun, fashionable and wallet friendly— LA-based Forever 21 arrives at Garuda Mall

    American fashion brand Forever 21 makes its entry into the South Indian market, with a gleaming new outlet in the heart of the city. Inaugurated by Bollywood star Diana Penty, the store stocks the label’s latest collection. Set up in a massive space of 8,000 square feet, it houses a comprehensive collection of dresses, skirts, trousers, tops, t-shirts, accessories, bags and footwear.
    “We have had our eyes on introducing Forever 21 in Bengaluru for a while now. We are thankful to have found such an excellent location,” shares Timmy Sarna, managing director of DLF Brands.

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    True to its name, we found that the products are very youthful yet classy. The colour palette is primarily black, grey, white and off white with pops of peach, pale pink and deep red. Lace, sheer fabrics and cut-outs dominate, but a special mention must be made of the plaid trend that has also been thrown in for good measure. The dresses stocked include casual day dresses in vibrant colours, sexy LBDs for a night on the town, maxi dresses for a forthcoming beach wedding and simple LWDs and plain sheath and shift dresses for the office. We quite liked a ultra feminine scalloped blush number with pretty floral embroidery and a round neckline, perfect for a dressy brunch. A fierce black and gold tube dress too caught our eye and is a great buy for the party season ahead. But we cannot stress enough on the variety that is on offer here. Although, it must be mentioned that we felt the layout a bit wanting in the organisation department. And while the clothes are great, the fits are a bit odd and sizes are not consistent.

    Keep warm
    A snazzy monochrome sweater featuring a round neckline, livened with an off-white crochet panel is, a clever way to stay warm in style. A special feature is the fresh arrival of stock on a daily basis, with an aim to give shoppers a new experience every day. Shoes and accessories though nothing exciting are also on the shop floor.
    With six stores across the northern part of the country, this is the Los Angeles-based brand’s seventh store in India.
    `250 upwards. At Magrath Road.
    Details: forever21.com
    Rashmi Rajagopal

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