Invest in happy colours and metallics, says Namrata Joshipura, ahead of her visit to Chennai
Namrata JOSHIPURA is known for her ultra glam embellishments, cuts and her global aesthetics. Celebrities like Kareena Kapoor and Alia Bhatt swear by her shiny tops and column dresses, and her jackets are a must have among fashionistas. Ahead of her visit to the city, where she will showcase her spring-summer 2014 line at Evoluzione, she talks trends, celebrities and more.
“People in Chennai are very progressive when it comes to fashion, contrary to what the rest of the country believes,” begins Delhi-based Joshipura, reiterating what she has said all along. About trends for the year, she bets on prints, monochromes, texturing and dresses. “I can only speak for what I’ve worked on so far,” she allows. But, she adds, smart shoppers will stock up on versatile sleeveless jackets and tunics. “A tunic can be worn as a dress or with leggings,” Joshipura observes, encouraging bright shades like blues and oranges. Happy colours are in, she insists.
Referring to celebrity clients, she says her show stopper at Lakme Fashion Week last year, Kareena Kapoor, wears her label well. But she would also like to hand pick outfits for Priyanka Chopra, “as she is trendy and carries off nearly anything with ease.” One of the few top celebrity designers who has not been lured by Bollywood yet, she says, “Styling for a film is completely different. You need to be on the sets 24/7 for a period of three months. It is not that I don’t want to do it. I will do so when I can dedicate that much time for it.”
On the racks
The designer, who retails online through sites like Pernia’s Pop Up store and Samsaara, is yet to do business through her own website. This time, she will be bringing a range of tunics, dresses and kurtas in different prints and colours like canary yellow, tomato red, white, green and bright pinks to the city. A big fan of metallics, Joshipura also follows the work of designers like Givenchy, Celine, Anamika Khanna, Marc Jacobs and Alexander Wang. And among the frocks on the Oscar red carpet earlier this week, she selects Elie Saab’s shimmering gown for Angelina Jolie as her favourite.
At Evoluzione, Nungambakkam. Rs. 15,000 onwards. Joshipura will be at Evoluzione today, 11 am onwards. Details: 28333627