Keeping the aspirational buyer in mind, Maserati Time has launched nine watch collections where each collection has a design element inspired by a Maserati car. For example, the watches from the Successo Collection are characterised by a dynamic-look case and a dial with stylish elements inspired by the traditional Maserati radiator grille. While the cars are only at the exclusive showrooms, the watches are available at Ethos in Bengaluru.
The large Trident logo at the centre of the dial combining the shapes of the bezel is the highlight of the Potenza Collection. The Epoca Collection watches are inspired by the design of the Maserati 3500 GT of 1957 — a symbol of style and mechanics excellence. The watches from the Mecccancia Collection have Swiss movements and are Swiss made. “A watch is a very important accessory for an individual, which reflects their taste, attitude and persona, and therefore it is critical to wear the right timepiece as it’s a silent form of communication. Maserati Time watches are an ideal accessory for those who want to be associated with this strong brand, and also make a style statement about their aspirational goals,” explains Soniya Daswani, business development, Skybird Inc, the company that owns exclusive dealership rights of Maserati Time watches in India.
The distinctive designs use vibrant colour combinations, and are characterised by clean lines that interpret the stylistic features of the Maserati tradition in an extremely modern fashion. “The watches will attract the attention of connoisseurs. In addition to the quality materials and finishes, they have finer details such as the screw-down crown, chronograph counters, rose gold PVD finishes, and Gun PVD steel straps etc,” Daswani adds.
Rs 10,700 upwards. At Ethos India, UB City, Bengaluru and also at the Maserati showroom. Details: 080 41636912
— Nandini Kumar