Home Bangalore Tosmall Beginnings

    0 311

    Pranathi Mallaradhy of Gulaab Clothing, started off her designing career working out of her garage with a few karigaars. Initiating her foray into designing with hand-embroidered saris, the 29-year-old has now branched into full fledged bespoke services and ready to wear garments and has moved out of a garage into a studio on the busy Cunningham Road. “While I was happy designing for friends and family, and stocking at a few boutiques, a year ago, I decided to aquire some formal education to shore up my skills,” reveals Mallaradhy, who now holds a diploma from NIFT.
    Her new studio shares space with an advertising agency, but Mallaradhy is hopeful that she will soon move to a bigger office. Barely two weeks old, the label offers a fine mix of Indian and Western garments, with the focus continuing to be on hand-work. “Primarily, what I offer is customised services for both Indian and non Indian wear. And interestingly, since I’ve launched, I’ve been getting a lot of orders for blouses,” she shares. We spotted a pink raw silk number with zari on the sleeves and rich embellishments on the body, which will pair well with a cream sari.
    Mallaradhy’s fabrics of choice include pure silk, georgette, silk crepe and Benarasi silk. We particularly liked a olive and forest green Benarasi silk sari, the forest green silk contrasted elegantly with golden brocade and olive zardosi embroidery, with a matching blouse.
    Summer is here
    Gulaab Clothing’s Spring Summer collection throws the spotlight on midi skirts and crop tops, crafted in various cotton blends. “My line includes skirts with a lot of flare and below-the-knee cuts. Plus well-fitted crop tops,” she tells us. The colours shift from solids like royal blue and red to mellow pastels like lavender and soft pink. A blue and pink cutwork skirt with a matching crop top and an inky blue high-low cotton skirt stood out. Her next collection, expected in June, will focus on khadi.
    Rs.1,200 upwards.
    At Cunningham Road. Details: facebook.com/gulaabclothing
    —Rashmi Rajagopal

    SIMILAR ARTICLES

    0 32

    0 71