Aicha Abbes and Franck Thesee redefine the art of play, with khadi animals and moreA�
Just Last week, Aicha Abbes, the creative and production unit director of AichaFranck Design Studio, sold all of her products exhibited at Cafe Des Arts. Thata��s how popular the design studio, established in 2009a��with a production unit that caters to women, men and childrena�� is. They specialise in hand embroidery, intricate patterns and home linen. a�?I was working in Paris for more than seven years at Christian Lacroix. Then I came to India and started working with Artyzan in Chennai for two years. I moved to Pondicherry after that with my husband Franck Thesee and started the studio in 2009,a�? begins Abbes who met Thesee in Paris.
It has been Abbes dream to start her own studio in India given that all her products are made using handicraft and khadi. a�?I have been working a lot with Indian artisans who do hand embroidery and handloom. This was a big tradition in Europe, but it has lost its importance. It took us a lot to leave our home town, come to India and settle down,a�? she says. The duo design key chains, rings, dresses, hair clips, stuffed toys and bibs. They have always had three collections. a�?The first one was F, which means Franck, and is designer wear for women, then there is Willa��m, which is for children. This collection was created when my son was born, three years ago. The last collection is Day and Night, which is home linen,a�? says Abbes.
Peace in Pondy
Abbes loves Chennai but with her child, she prefers Pondicherry, a�?We learnt a lot in those two years when we worked there. But Pondicherry is filled with creative people. It is a lovely place with great food, a peaceful work atmosphere and most importantly, it is very child-friendly,a�? says Abbes who works with a team of five women. It did not take too long for Abbes to discover the designer in her. a�?I knew the creative side in me for a very long time. I wanted to go to fashion school when I was 12 years,a�? she says. Most of her products are exported to France. They are also retailed at Dune and Artyzan and the newly opened Pop-up store by Cafe Des Arts.
The toys are priced from `500 onwards and dresses start from `800. At AichaFranck Design Studio,Vysial Street. Details: 9884114209