For 23-year-old Meera Nair, design is something she was ‘creatively driven by’ ever since she could think for herself. Having only graduated from NIFT, Hyderabad a little over a year ago, Nair got down to business almost immediately and has been working on her label Prana since. She tested the waters with an exhibition at Raintree. “I put together a team of six people. We began researching, designing, sourcing fabrics and making women’s Indo-Western tops. We worked for a year, made mistakes and learned the hard way. We held one showcase and received very positive feedback, with guests loving our finishes, styles, patterns and even fabrics,” she reveals.
Mix n’ match
Her newly launched store, Prana by Meera Nair already has a substantial list of regulars. Nair marries Western sensibilities with Indian aesthetics to bridge the gap between casual and the strictly traditional. “The market is saturated with Western clothing and Indian traditional wear. There’s a real need for something that falls in between with not enough stylised Indian casuals,” Nair explains. “Our country has some brilliant textiles to offer. So much can be done with them. That’s my forte–juxtaposing Indian textiles with Western silhouettes. We use unconventional cuts and patterns that are edgy yet very wearable,” she adds.
Located at Promenade Road, Prana stocks an array of tops, kurtas, dresses and jackets in a mix of vibrant reds, pinks and greens, as well as neutrals. Earthy hues like camel, beige and off-white, which are her colours of choice, also weave their way onto the diverse palette.
Nair’s latest collection, entitled Desi Grunge, is inspired by the colourful Indian street style and presents a carefree, mildly whimsical and bohemian look, with a keen attention to comfort. We love that the line is marked by a lot of gathers, patchwork and ombre complemented with block prints and kalamkari for an Indian edge.
Rs. 1,500 upwards. At Promenade Road. Details: 7204093018