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Hi-Life exhibition to bring in 200 designer houses with wedding and festive essentials this season

Travelling exhibitions have been making their presence felt in Hyderabad for a while now and keeping up with that trend, Hi-Life Luxury Designer Exhibition, in its fourth year now, is back this weekend. Talking about the three-day exhibition that flags off at HICC (Novotel) on September 2, Aby Dominic, chief organiser of the exhibition, says, “This time we will have around 200 design houses from across India. We want to be a one-stop arena for buyers shopping for wedding essentials or the festive season and target the more sophisticated audience and the NRIs.”

Spending power
If you are thinking about the reason behind the spurt of travelling luxury exhibitions Karan Bhangey, co-founder of The Indian Luxury Expo, says, “I think that people on an average are now earning at least six times more than their basic monthly needs; hence they have the ability to start investing in luxurious accessories like clothes, watches, bags etc.” No wonder, there is a steady rise of the nouveau riche frequenting such expos; they are the ones newly getting acquainted with designer prêt-a-porter, given the rise in the disposable income. Exhibitions like these target Hyderabad’s burgeoning matrimonial industry (worth `8,000 crore). Also, as the wedding season is in full swing, it is a smart move to hold such shopping extravaganzas in the month of September. The luxury expo also sees number of wedding planners stopping by to pick up clothes, accessories and items of decoration and furnishing. The cost of the custom-made designer lehengas can go up to `4 lakh.

Festive buys
Fashion jewellery from Vamika Silver from Jaipur, Creative Gems & Jewels from Bengaluru are big draws for their exquisitely crafted silver accessories, that is going to be quite the rage this festive season. Popular home decor brand from Mumbai, Ashu Nath‘s Meraki has an array of handmade cushions and bedspreads from the brand can go up to as high as `50,000. Mojaris by Nidhi Jain are set to be big hits with the buyers here.

celeb quotient
This pan-India exhibition is no stranger to the world of glamour as names like Soha Ali Khan and Mugdha Godse have been spotted at their outings in various Indian cities. Actress Sanjjana Galarani who inaugurated Hi Life last year says, “At such exhibitions, I think one should pick up arty things that are not otherwise available in the city. For instance, I bought some fancy hair accessories from Hi-Life once that I really cherish.”
The exhibition travels to Hyderabad, Jaipur, Ahmedabad, Pune, Mumbai, Hyderabad, Bengaluru, Chennai, Kochi, Delhi and even Colombo, Sri Lanka.

Details: Entry is by invite or an entry fee of `60. Details 9833706996
— Paulami Sen

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