Aarthivijay Guptaa��s new collection is an ode to vegetable markets of IndiaA�
For the 2014 LakmA� India Fashion week, designer Aarthivijay Gupta created a fascinating line-up that was inspired by the Indian miniature paintings of the Mughal dynasty.
The collection was acclaimed to be artistic yet wearable. And now shea��s back with a new line thata��s quite interesting as well. The 29-year-old NIFT graduate likes to explore traditions, and mix them with contemporary fashion. And this time her collection, titled Mandi,A�is inspired by the vegetable markets of India. a�?We have played around with photo prints of vegetables, and the look is very organic,a�? Gupta explains.
Her fascination with vegetable markets dates back to her childhood. a�?I have always been inspired by mandis (market) as my parents used to take me there when I was a child. The way the markets would be decorated, it made me see vegetables as beautiful objects and not just as edible things,a�? she adds.
For the collection, Gupta also created in-house paintings of vegetables and developed prints with a lot of Indian elements. The gamcha checks have also been reinvented, and thata��s the key look of the collection. Hand-woven jaamdanis, worsted wool, pashmina, and mul mul are the primary fabrics used.
The colour palette consists of muted dark browns, ox blood red, ochre, leaf green, and beige. a�?The silhouettes are anti-fit, aimed to suit all kinds of people, with adjustable waisted trench coats, big pleated skirts, adjustable wrap around skirt, buttoned work wear shirt, farm aprons etc,a�? says the designer who is a self-professed fan of Alexander McQueen and Sabyasachi. The collection also comprises tops, shirts, tunics, dresses and trousers.
Rs 5,000 onwards. At Collage, Ashok Nagar. 10 am-7.30 pm (Monday-Saturday) and 11am-6 pm (Sunday).
a�� Nandini Kumar