Aarthivijay Gupta’s new collection is an ode to vegetable markets of India
For the 2014 Lakmé India Fashion week, designer Aarthivijay Gupta created a fascinating line-up that was inspired by the Indian miniature paintings of the Mughal dynasty.
The collection was acclaimed to be artistic yet wearable. And now she’s back with a new line that’s quite interesting as well. The 29-year-old NIFT graduate likes to explore traditions, and mix them with contemporary fashion. And this time her collection, titled Mandi, is inspired by the vegetable markets of India. “We have played around with photo prints of vegetables, and the look is very organic,” Gupta explains.
Her fascination with vegetable markets dates back to her childhood. “I have always been inspired by mandis (market) as my parents used to take me there when I was a child. The way the markets would be decorated, it made me see vegetables as beautiful objects and not just as edible things,” she adds.
For the collection, Gupta also created in-house paintings of vegetables and developed prints with a lot of Indian elements. The gamcha checks have also been reinvented, and that’s the key look of the collection. Hand-woven jaamdanis, worsted wool, pashmina, and mul mul are the primary fabrics used.
The colour palette consists of muted dark browns, ox blood red, ochre, leaf green, and beige. “The silhouettes are anti-fit, aimed to suit all kinds of people, with adjustable waisted trench coats, big pleated skirts, adjustable wrap around skirt, buttoned work wear shirt, farm aprons etc,” says the designer who is a self-professed fan of Alexander McQueen and Sabyasachi. The collection also comprises tops, shirts, tunics, dresses and trousers.
Rs 5,000 onwards. At Collage, Ashok Nagar. 10 am-7.30 pm (Monday-Saturday) and 11am-6 pm (Sunday).
— Nandini Kumar