ReignFOREST makes its way to Kitsch Mandi this Sunday
When Sushma Madappa shut down her day care centre, a franchisee of Mumbai-based Brainworks, she was excited about exploring her long held passion of creating a furniture line. Barely four months into the business, her label ReignFOREST, is creating quite a buzz, having made its first public appearance at the Sunday Soul Sante held in May, she tells us. “Flea markets are a great platform for startups. After Soul Sante, I got a lot of enquiries and orders,” she reveals. That’s perhaps why she’s debuting her line at Kitsch Mandi Local this Sunday.
At ReignFOREST, the focus is on decoupage and hand-painted pieces, including benches, tables, stools, caddies and shelves, rendered in a vintage-inspired style, right from American to European and Indian. “These are statement pieces that become a talking point” she shares.
The furniture and home accessories are crafted from a mix of plywood, rubber and mango wood, while customised pieces also come with teak. Colours used are mainly pastel (peach, aqua and lemon), with charming botanical prints (we spotted pineapple, artichoke, morning glory and gerbera), that will transport you to an old school farm kitchen. Some of them feature vintage looking typography prints that read ‘Patisserie & Confiserie’ and ‘Farm Fresh’. The stall at Kitsch Mandi will stock her furniture, in addition to cushion covers and bed linen that stick to the kitschy, quirky theme, sourced from designers in Delhi and Mumbai.
Working with a set of carpenters, who create the furniture and accessories, the final touches — hand-painting and decoupage, are done by Madappa herself. With an Indian-inspired line in the works for Diwali 2015, she is also setting up her e-store, which should be ready in two months.
`500 upwards. At
The Humming Tree, Indiranagar.