ENDORSED by celebrity kids like Blue Ivy, Suri Cruise and Harper 7, the 36-year-old Brazilian brand, Melissa, is popular with adults and children alike. Bringing them briefly to the city is Sarayu Hedge of Bombay Attic, in collaboration with Maya Goyel of Apeego Group, who launched it in India. “I met Sarayu at our pop up event in Mumbai and she invited us to do one in her store in Bangalore,” says Goyel, a huge fan of the brand, which is known for its revolutionary patented melflex material (a kind of plastic) that gives off a subtle raspberry aroma.
Easily identifiable by its bright, cheery colours as well as glossy and metallic finishes, the girly luxe brand was introduced as an e-commerce store by Goyel. Following the overwhelming response from her Mumbai (three weeks and counting) and Delhi pop-ups, she will be setting up a brick and mortar shop pretty soon. First in Mumbai with tentative plans to branch out to Delhi, Bangalore and Hyderabad in the near future.
While the material used may be essentially plastic, Melissa uses a high quality variant, which is eco-friendly, recyclable and toxin free. The shoes retail out of premium stores worldwide from Gallery Lafayette to Neiman Marcus to Takashimaya and the brand has collaborated with legendary names like Karl Lagerfeld, Jason Wu, Jean Paul Gaultier and Vivienne Westwood for special collections.
Bangalore will see a mix of shoes from their main Melissa line, designer collaborations and Mini Melissa — their kids line. A few pieces making their way to the city include The Queen — a ballet flat peep toe with a bow in pink, yellow, white and double shades; Melissa Lovely — a simple design with a broad strap at the toes in solid shades like candy floss pink, canary yellow and coral. If you prefer something bolder, they’re also bringing a range of their high wedges like the Patchuli that comes with an ankle strap and matte finish in red, grey, black and white. From the designer collections, Vivienne Westwood’s Anglomania featuring floral prints in blue, black and sky blue will be available, as will Lagerfeld’s ballet flats in black and white, that come with a cutout of a cartoon version of the designer’s cat. Also available are a few adorable matching mother and baby options. “I’ve got lots of inputs from Sarayu as to what styles will work in Bangalore. And I’m sure we will be well received,” Goyel signs off.
Rs.3,900 upwards. At The Hatworks Boulevard, Cunningham Road. Details: 9620156797