A different kind of Mars attacks, a smart NekNomination plus a stop hunger revolution begins
Cheers to that
In a sea of mindless NekNominations comes a sensible young South African lad. Brent Lindeque is filmed driving along the streets as facts of the nation’s poverty pop up on the screen. Lindeque pulls up on the side and hands a homeless man a sandwich, a chocolate bar and a bottle of Coca-Cola before nominating two friends to do the same within 24 hours. He leaves a message that says, “Downing a can of Castle Light is easy. Imagine if we all harnessed the power of social media to make a real difference in peoples lives. #OnlyGoodThings.”
Although the simple but impactful revolution of Share My Dabba began a few months ago in Mumbai, its ripples are still being felt. Conceived by McCann, the initiative is a joint effort by Happy Life Welfare Society and The Dabbawala Foundation. All that the people, who get lunch through the dabbawala, need to do is put a little ‘Share My Dabba’ sticker if their lunch boxes have remaining food. The dabbawalas and social volunteers then put the food together and share it with street children in need. Simple, strategic and sincere.
Ellen Degeneres teams up with Bruno Mars to play a prank on an unsuspecting nurse at their appointment. Bruno wears an earpiece and everything he says or does is dictated to him by Ellen. She gets him to ask strange things including, “Why do Pringles come in a tennis ball can?” He even tells the nurse that when he makes a chicken noise, his throat hurts. The results are hilarious and it is amazing how the Young Girls singer manages to keep a straight face through the ridiculous behaviour.
— Aakanksha Devi