What started out as small gift wrapping favours for friends, and a fascination for colourful paper and satin ribbons, led Pune-based Amruta Walvekar to turn her back on a successful marketing job with a popular television channel and start a gift-wrapping business. Wrapistry, a premium gift wrapping enterprise, specialises in creating ornate packaging for gift hampers and wedding invites. Launched in 2005, Walvekar recalls how intrigued people were when they learned that she made a living out of something so ‘trivial’. “But once they saw my finished creations, they always went away impressed,” she laughs. Since those early days, Wrapistry has made customised gift packing for many big business houses too, like Sony India, The Taj Group of Hotels and ITC.
Walvekar also travels the country, conducting workshops for people who would like to master the art. “I started out of a friend’s restaurant in Pune, teaching a small group how to wrap gifts. As the response grew, I started organising formal workshops to share my skills,” says the 32-year-old, who has completed close to 50 already. In town this weekend to conduct four more, Walvekar says she doesn’t believe in elaborate accessories. Instead, she swears by plain black matte paper and grosgrain ribbons, her favourite materials, which she sources from the UK. Speaking about the kind of audience she gets, Walvekar says, “My workshops are a huge hit among young mothers, who have to attend and organise numerous birthday parties. Then there are working women who want to take their minds off the stress at work and treat themselves to a soothing session with pretty coloured papers and ribbons,” she explains.
Apart from traditional rectangular box wraps, she teaches participants how to wrap circular boxes and wine bottles. She also demonstrates a variety of knot bows. Explaining that she has seen a growing demand from jewellery stores and luxury merchandises—to train their staff on how to professionally gift wrap—Walvekar adds that she is also planning to launch an online store in two weeks. “I put in a lot of effort to source luxe wrapping materials. I wanted to give my clients an opportunity to discover them, too,” she concludes.
September 5-6, at Arcot Room, Vivanta by Taj Connemera, from 9 am to 1.30 pm and 2 pm to 6.30 pm. Rs 3,250. Prior registration is required. Details: 09823027270 / wrapistry.com