Promising speedy delivery and more outlets by the end of the year, Faaso’s rolls into town
Fanatic Activism Against Substandard Occidental Shit (Faaso’s) was started in Pune in 2003 by Kallol Banerjee and Jaydeep Barman, two IIM graduates bored with their jobs and nursing an entrepreneurial itch. It took longer for that dream to bear fruit than they must have expected. Meanwhile, penniless students like me would frequent the then neighbourhood wrap-joint avatar of Faaso’s and eat our fill of greasy, tasty katti roll-esque wraps at friendly prices. A full decade later, I stumble into a hip, colourful fast-food incarnation of my old college haunt in my own city. Between 2003 and 2011, Faaso’s was a dream stuttering in production. In 2011, with an investment from Sequoia Capital, Faaso’s took off. Apparently marrying some of the production practices of the vendors of said ‘Occidental Shit’ with the quality and flavour of the katti rolls of Kolkata, Faaso’s has expanded rapidly with about 85 outlets across Pune, Mumbai, Ahmedabad, Vadodara and Bangalore. Its first outlet opened in Chennai last month in Besant Nagar and two more are expected in Velachery and OMR. Hyderabad and Mysore are next on the agenda, with plans to be in 15 cities by the end of next year.
But what really sets Faaso’s apart from its competition? Quality, consistency, hygiene and speed, says Raghav Joshi, VP South India operations. We try their Bhuna Chicken wraps served with a spicy Teekha Chaska powder. The wraps are competent, and perhaps, most appealingly, light and non-greasy. They can be converted to a ‘serve on rice’ option which, Joshi says, is extremely popular. Other than the desi stylings, there are a few cheese and mayo options as well. Faaso’s also introduces new items to their menu every few months including season-specific wraps. The food is freshly prepared to your order and prices range from Rs.50-Rs.130 for the wraps and Rs.85-Rs.120 for the rice ‘feast’ options. We strongly recommend you order the Faaso’s brand of soft drink, Swig (Rs.30 green apple/jal jeera), if you need something to, err, swig. Faaso’s other USP, according to Joshi, is their speedy delivery: a guarantee of 20 minutes or a Rs.150 discount on the order (within the locality). You can also tweet for a delivery or order through their website and foodpanda. Details: 7812023839
— Ranjitha Gunasekaran